Brand Development UX/UI Web Design Project Management Digital Marketing
Synergy Infosec - Building a Secure Brand Online
Project Challenge: Launch a cybersecurity startup, Synergy Infosec, with a strong brand identity, user-friendly website, and effective online marketing strategy.
My Role: Director of Marketing (promoted to VP of Operations & Marketing after 6 months)
What We Achieved:
Brand Foundation: Developed a comprehensive brand strategy that effectively communicated Synergy Infosec's expertise and value proposition.
User-Centric Design: Created wireframes and style guides to ensure a user-friendly and visually appealing website experience.
Digital Presence Established: Launched social media accounts, implemented paid advertising campaigns, and crafted an SEO content marketing strategy to increase brand awareness and attract leads.
Team Building: Successfully built and trained a small team to manage Synergy Infosec's ongoing marketing efforts.
Rapid Growth: My leadership in establishing the brand and online presence contributed to a swift promotion to VP of Operations & Marketing within 6 months.
Benefits:
Synergy Infosec gained a strong foundation for online success through a well-defined brand, user-focused website, and strategic marketing initiatives. This resulted in increased visibility, lead generation, and rapid company growth.
Trish's Work Ethics
Consistency Driven By Passion, Curiosity, Challenges, and Innovation.
